Case Studies
Ivyhill Digital don’t do packages. That’s because we know that when it comes to digital marketing you need a bespoke approach for your business and audience.
We’ve worked with over 90 businesses since we started in 2020, providing a tailored approach that delivers results. Here are some of the highlights.
Come on in to Bangor Campaign
Ad campaign
We designed and managed a £10k project to encourage locals to come on in to the city centre and explore the shops and businesses there.
The creative used images of real people from local businesses and this was used in OOH, bus ads, meta ads, PR and organic content.
Results: Over 40 businesses got involved, new members were generated for the chamber, 586k social impressions, 9k interactions and 130 positive comments on why locals love Bangor were received as part of a collaborative competition in conjunction with County Down Spectator.
Fáilte Ireland
Digital That Delivers Programme
Johanne was a technical diagnostics expert for the hugely ambitious and award-winning DTD and Just Transition programmes from 2023 - 2026. The programme aimed to help tourism businesses operate more efficiently, and drive sustainable growth. Johanne assesed 50 tourism websites before creating a brief to either upgrade or build a new site based on the findings.
Working with agencies, 50 sites were delivered that were easily managed by the teams in-house, and most importantly, that were optimised for positive customer experience and to generate increased bookings. Sites included Newbridge Visitor Experience, Irish Rock'n'Roll Museum, Ollie's Tours, Goat Boat Tours and Mondello Park.
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Knots Out Bangor
Business Start-up
We helped Knots Out, a new wellness studio in Bangor, set up their digital presence. By creating a simple Google Site, setting up a Google Business Profile and linking a new Facebook and Instagram profile we were able to offer cost effective solutions for this new business.
Within a week, they got their first booking from Google Search and through Instagram, which has given them the buzz, determination and confidence to build on this and help their business to grow.
Marcomm Training
creating new markets
Set up an e-commerce page on their existing website to sell their communications book. Over the past year they have sold 100+ books which would otherwise only have been sold when attending events.
Over the course of our first year working with Marcomm, we grew LinkedIn followers by over 100%. The combined social reach from all the channels was 50k and we drove over 1k visitors to the website from social media organically.
More recently we set up online courses on their website, including videos and quizzes for participants to work through to support learning on the go.
S'more'a'licious
SEO and Email Marketing
Optimised Shopify site for SEO to better position the business for corporate gifting which resulted in their first corporate order within two weeks.
Set up automated emails including cart abandonment and repeat purchase thank-you messages which now attribute to a healthy proportion of sales each month.
We identified a significant cost-saving by moving email provider to Spoks, freeing up almost £2k each year to be invested in alternative marketing opportunities.
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